How to Market Your Practice When You’re Already Doing Everything Else

If you’re a functional medicine or wellness founder, chances are your days already feel full. You’re juggling patients, protocols, admin tasks, maybe even managing a team—and somehow marketing is supposed to fit on top of all that.

Sound familiar?

If you’ve ever thought, “I’ll post on Instagram when I have time” or “I’ll update my website when things calm down,” you’re not alone. Marketing often falls to the bottom of the list—not because it isn’t important, but because you’re already doing everything else.

The good news? Marketing your practice doesn’t have to be another full-time job. Here’s how to approach it in a way that’s simple, sustainable, and aligned with your mission.

1. Simplify Your Brand Messaging

When you’re short on time, the last thing you need is to reinvent the wheel every time you write a post or update your website.

That’s why clear brand messaging is your best friend. When you know your patient avatar, your tone, and your key talking points, it becomes much easier to create content that connects.

Try this: Write down 3–5 core messages your patients need to hear again and again (ex: “healing at the root,” “support without side effects,” “addressing the whole person, not just symptoms”). Use these as the foundation for everything—social posts, emails, even patient handouts.

This is exactly what we do in Brand Identity & Storytelling—so your marketing always feels clear, consistent, and authentic.

2. Make Your Website Work for You

Your website should feel like an extra member of your team—not another item on your to-do list.

Instead of worrying about daily updates, focus on building a site that does the heavy lifting for you:

• Answers patient questions.

• Builds trust through story-driven copy.

• Guides visitors toward booking a call or appointment.

Try this: Audit your homepage. Does it clearly say what you do, who you help, and how to get started? If not, small updates (like a clear headline + easy CTA button) can make a big difference.

Our Squarespace Website Design package makes this stress-free—so your site is simple to manage and always working in the background.

3. Choose Consistency Over Perfection

One of the biggest mistakes I see founders make? Believing they need to post every day to see results. That’s simply not true.

Your patients don’t need you to flood their feeds—they need you to show up consistently with content that feels real.

Try this: Pick a realistic rhythm, like 2–3 posts a week. Use content pillars (education, relatability, offers) so you’re not starting from scratch every time. Batch a few posts in advance to ease the pressure.

This is where our Visibility & Growth (Social + SEO) package comes in—we help you create consistent content that builds trust and attracts new patients.

4. Repurpose What You Already Have

Don’t reinvent the wheel. That handout you give to new patients? Turn it into a blog post. That question you answer in every consult? Record a short video and post it on Instagram.

Try this: Start with one idea → share it in 3 formats: blog, Instagram post, and email. Suddenly, one piece of content works three times as hard without triple the effort.

Your Marketing Shouldn’t Add to Your Burnout.

You’re already doing everything else. Your marketing shouldn’t add to your burnout.

With clear messaging, a website that works for you, and a simple content rhythm, you can market your practice in a way that feels aligned, doable, and effective.

Because your mission is too important to stay hidden. Your patients are searching for you—let’s make sure they can find you.

Book a Consult Call to simplify your marketing and free up your time to focus on what you do best: helping people heal.